My postcard design (4"x6") was made to show the campus that the CCC was rebranding with a new director. The last postcard design before mine was made four years ago. I thought it would be a great idea to also honor the historical roots on the postcard in this rebrand to remind people of why the Cross Cultural Center came to exist in the first place and why it continues to live and fight for its legacy. Inspired by the protest in 1990 that sparked the petition to create a safe space on campus to advocate for social justice and equal representation for non-white people, I designed the center's postcard with the idea of "coming together" to celebrate its history and its 30-year anniversary. I used Adobe Photoshop to create a transparent ombre color layer to overlay the historic photograph that was originally taken during the 1990 protest. I chose to make a purple-to-blue ombre color overlay inspired by the purple and blue postcards from the previous years' design. Purple is also a color that is part of the CCC's primary color palette. I placed the CCC logo and the tagline on the bottom so that the image could be better seen and honored instead of putting the words across the protestor's faces. The tagline was designed to be transparent to allow viewers to still see the photograph. My intended feelings that I wanted this postcard to captivate was a moment of honorable history. While the original photograph was in black-and-white, I decided that adding a color overlay was an excellent idea because it adds a modern, symbolic meaning that shows that its historical legacy is still remembered as vividly as it was 30 years ago. It is colorful because it has meaning.
The Cross Cultural Center (CCC) is a safe space at the University of California, Davis, for students of different cultural and racial backgrounds to "come together" to hold workshops and meetings to teach diversity and address issues with social justice. Above is the frontside of the postcard design that I made. Below is the backside of the postcard, which details the CCC's mission statement, location, contact information, and available social media outreach platforms.