About the Postcard Design
My postcard design (4"x6") was made to show the campus that the CCC was rebranding with a new director. The last postcard design before mine was made four years ago. I thought it would be a great idea to also honor the historical roots on the postcard in this rebrand to remind people of why the Cross Cultural Center came to exist in the first place and why it continues to live and fight for its legacy. Inspired by the protest in 1990 that sparked the petition to create a safe space on campus to advocate for social justice and equal representation for non-white people, I designed the center's postcard with the idea of "coming together" to celebrate its history and its 30-year anniversary. I used Adobe Photoshop to create a transparent ombre color layer to overlay the historic photograph that was originally taken during the 1990 protest. I chose to make a purple-to-blue ombre color overlay inspired by the purple and blue postcards from the previous years' design. Purple is also a color that is part of the CCC's primary color palette. I placed the CCC logo and the tagline on the bottom so that the image could be better seen and honored instead of putting the words across the protestor's faces. The tagline was designed to be transparent to allow viewers to still see the photograph. My intended feelings that I wanted this postcard to captivate was a moment of honorable history. While the original photograph was in black-and-white, I decided that adding a color overlay was an excellent idea because it adds a modern, symbolic meaning that shows that its historical legacy is still remembered as vividly as it was 30 years ago. It is colorful because it has meaning.
About the Cross Cultural Center (AKA the CCC)
The Cross Cultural Center (CCC) is a safe space at the University of California, Davis, for students of different cultural and racial backgrounds to "come together" to hold workshops and meetings to teach diversity and address issues with social justice. Above is the frontside of the postcard design that I made. Below is the backside of the postcard, which details the CCC's mission statement, location, contact information, and available social media outreach platforms.
The Windbreaker
About the Colors
Initially, the design was meant to have the logos in black on yellow. Yellow is part of the CCC brand colors, and it pops. It is a color of neutral identity. Yellow is also associated with awareness and positivity, which is what the CCC advocates. The embroidery will be all black.
About the Back Design
- The compass looks like a star, and part of the mission of the CCC is to lead the world to a new direction of social and political justness and activism.
The circle of the compass represents all-inclusivity and equality. The “star” in the compass “cross”, hence the “Cross” word in the name of the CCC. The compass is typically shown on a map, which symbolizes internationality and “cross culture”.
The “star” of the compass is at the center of the circle, hence the word “Center” in the name of the CCC.
The compass would be on the back, and our CCC position can be on the side of the shoulder. Ideally, the back design would be enlarged.
The Final Design
After the members casted their votes for all the designs, this one was chosen by a landslide. The only tweaks they made was changing the yellow jacket to black, and converting the logos to white. The years would be embroidered on the sleeves, and the names were not included due to budget costs.
