Serena Tieu's CV

• Adobe Creative Suite - Photoshop, Illustrator, InDesign, & After Effects
• Logo & brand design
• Marketing, advertising, campaigning, and posters
• Merchandising, packaging, and mock-up designing
• Market research, audience research, analytical research, market strategy
• Budgeting and time-management
• UI/UX & mockup design (for digital apps and websites)
• Photography (Nikon D3400) & basic photo editing 
• Motion graphics & basic video editing
• Campaign design
• Print marketing
• Event coordinator

• Google Suite
• Microsoft Suite
• Adobe Acrobat - manage PDFs, editing, digitally signing documents, converting files, and exporting files

PASADENA, CA

• Created branding and marketing materials for the real estate agents at Berkshire Hathaway Home Services, Pasadena.
• Managed mass production of print materials (flyers, brochures, booklets, and postcards)
• Printed and bound listing presentations.

DAVIS, CA

• Rooster Retail
• SecurB
• Personal Branding through resume designs & consultation

LOS ANGELES, CA

• Beyond the Stigma
• Design by Ari Web Design

UNIVERSITY OF CALIFORNIA - DAVIS

• Collaborated with supervisors and other coordinators on new, biweekly projects (including advertisements, logos, and merchandise) to assist them in advertising their cultural events
• Created all graphics on Illustrator, and on Photoshop
• Participated in workshops that taught staff how to speak and behave when handling issues relating to social justice such as racial discrimination, sexual harassment, etc.

217 B STREET, DAVIS, CA 95616

• Used Photoshop to create banner images for the company's LinkedIn and Facebook pages
• Drafted original icon ideas to update their website
• Designed advertisements on Photoshop for the company's initial launch with paid advertisements on Facebook and Instagram
• Transported content from the initial company website on SquareSpace to Wix

DAVIS, CA 95616

• Learned how to spot good and bad flowers to use in each floral design
• Sometimes worked collaboratively with other contract floral designers, but usually independently to arranged floral designs as instructed by the client

RUSSEL BOULEVARD, DAVIS, CA 95616

• Organized clothing based on color, size, and style
• Ran and organized the fitting rooms
• Assisted customers with their needs
• Worked closing shifts and stayed an hour after closing to help clean up the store
• Provided styling tips to customers and directed them to styles around the store

 UNIVERSITY OF CALIFORNIA - DAVIS

• Provided criticism and feedback on assignments and projects that students came up prior to the deadline
• Gave live demonstrations on how to use the programs Adobe Photoshop and Adobe Illustrator to the entire class of 18-24 collegiate design undergraduates
• Held small group critiques
• Offered additional assistance to students outside of class time

UNIVERSITY OF CALIFORNIA - DAVIS

• Designed the layout of the interface of an AR-based co-op mobile basketball-playing app for a senior design project
• Used Illustrator to create and export the graphics that the team used on their interface
• Attended team meetings, but thought up the UI mostly independently

UNIVERSITY OF CALIFORNIA - DAVIS

• Participated in an empathy exercise that required myself and the other club members
• Collaborated with other club members to create CuBus

PASADENA, CA 91770

• Curated and assisted in creating content to post on the company’s Instagram
• Occasionally assisted in designing advertisements
• Learned about the e-commerce of the fashion industry
• Pitched a Memorial Day promotion for the Kickstarter campaign

In my very first Little Bang participation ever, my friend and I pitched the app idea, irLPG, to the judges While he designed the poster, I brainstormed ideas on how to further the development of the app.

I worked under the team leader and competed with Kaiser Pouch/SecurB. While the team leader was gathering data and writing her pitch, I designed the posters for both sessions.

Although I had only one graphic featured in their initial publication, I was proud to receive a lot of praise at the launch party. 

"Yours was my favorite. Your design really meant a lot, and I felt that this depicted the internal struggle that Middle-Eastern people feel while living in first-world countries." - President and Founder of Davis Political Review

Click here to read the entire publication.

Consecutive annual award winner for the Southern California Teo-Chow Association Scholarship Program

• Learned website building strategies

• Bachelor of Arts - Design
• Bachelor of Arts - Communication

• High School Diploma

• From this introductory course to design, I learned about famous designers, types of design, and the Gestalt principles of design. Thanks to the teaching from the design faculty at UC Davis, I learned that the best kind of design is human-centered design. "It's not just about making things look pretty; design is using creativity to solve problems that people have."
• Created a mockup of an educational game with three peers to teach people design principles in a fun board game for the final project

• In this class, I practice drawing, sketching, and painting using real life images and my surrounds as reference models. I explored using the mediums like graphite, ink wash, ink, and watercolor, in my six different projects throughout the course.

• Learned about and practiced color theory Had three of my pieces of work featured in the faculty hall

• Learned how to use Adobe Illustrator and Adobe Photoshop to design for both real and fictional campaigns and companies
• Designed a personal zine and advertising posters
• This class was the first class I had ever taken for graphic design, and I found my knack for it when the professor wanted to include my work in his teaching portfolio. My most notable works from this class were March for Moms and Equity Music. I became so passionate about graphic design that I became the professor's teaching tutor.

• Learned about typefaces, fonts, and typographical hierarchy in design 
• Explored typefaces in class exercises and made presentations on all our work
• Learned how to use Adobe Indesign to complete the class exercises
• The final project tasked me to design a book layout for Paul Rand's Design and the Play Instinct.

• Throughout the quarter, I learned about what goes into a product design and its marketing campaign. I also learned what a graphic standard is and how to put one together.
• The class assignments were all small parts of the entire campaign, which I cumulatively dedicated to making Cocoonuts.

• Learned how to use HTML5 and CSS on Atom.io to create a blog and a small portfolio website (not this website)

• Learned how to use Adobe After Effects to produce 6 different letterform-based motion graphic exercises and a final project. 
• For one of the exercises, I made a website mockup for Cocoonuts.

• A design capstone course that challenge me to worked in a team to create an original social movement campaign, which we developed AWARE

• Studied historical design philosophies by Henry Ford (Fordism), Jony Ive from Apple, Dieter Rams, William Morris, etc.

• Studied historical case studies of user experience in the real world

• AP Art History 
• AP Literature & Composition 
• AP Spanish Language & Culture 
• AP U.S. Government 
• Statistics 
• Physiology

• AP Art Studio 
• AP Language & Composition 
• Spanish 5/6 
• Trigonometry & Pre-calculus Honors 
• Peer Counseling 1/2 
• U.S. History

• English Honors 
• Algebra II 
• Spanish 3/4 
• Chemistry Honors 
• Aerobics (P.E.)
• World History

• English Honors 
• Geometry 
• Spanish 1/2 
• Beginning Choir 
• Biology 
• Physical Education (P.E.)

• Vice President (2016-2017) 
• Treasurer (2015-2016) 
• General Member (2013-2015) 
• My designs for T-shirts and pins were selected to be sold and distributed across campus. I successfully designed T-shirts and jackets for the following groups, organizations, and crews: 2020 UC Davis CCC Student Staff Jackets 2017-2018 UC Davis Alder 2 floormates' T-shirts 2017-2018 UC Davis DFA Club T-shirts 2016-2017 SGHS Art Club Buttons and T-shirts

• MoMa Leader

• Founder & Co-president

• Secretary (2015-2016)
• General Member (2014-2015)

• Vice President
• Secretary
• Treasurer

• General Member

• General Member

• General Member

• General Member

• Geometry 
• Algebra II 
• Algebra I 
• Pre-algebra