Designed logos and posters for Little Bang! Sessions 1-3 in 2019-2020. Rebranded from Kaiser Pouch to SecurB. Won Session 1. Inspired by the product's purpose to securely strap on a newborn baby to its parent after birth to ensure the safety of having skin-to-skin contact, I came up with a friendly color palette in addition to the slogan, "bundle your joy." The slogan is a play on the phrase, "bundle of joy," which is a western phrase that usually refers to a baby or a small child. Although this was for a Little Bang competition, I did this as a freelance project. The owner of this idea is Samira Ghossein.
The first logo was inspired by the luxurious and beautiful ideas that ancient Greece had of fertility and maternity. The logo was redesigned to be more modern with an abstract icon that was inspired by other maternity companies like Kaiser Permanente and Planned Parenthood. The yellow image next to "Secur" is a "B" shaped into a mother holding a baby wrapped in her embrace.
To view the winning poster, click here.