A.W.A.R.E.
A.W.A.R.E.-- or Always Watching for Asian American Rights & Equality-- is a community-watch program targeting businesses in Sacramento, the city with one of the highest percentages of anti-Asian hate crimes and violence in 2020. In this project, I designed the website (both for mobile and desktop), merchandise, and the e-commerce store. I also took stock photography of my Asian-American roommates, Ariel Hilomen and Jane Tai; I came up with the name of the organization; and I developed the budget and timeline. I co-led my teammates, Jacky Kuo and Ulysses Tu, with William Chen, who designed the logo and campaign presentation, to design the marketing materials, such as the posters and social media.
