Kaiser Pouch & SecurB

Kaiser Pouch/SecurB is a harness used by parents with their newborn baby during skin-to-skin contact. I designed the logo (both original and the redesign) and posters, which were entered into a business competition called the Little Bang! at UC Davis. I was there at every step of development-- from beginning the initial logo design to the final rebrand to the product development.

Kaiser Pouch Original Logo Design Concepts:

Dielines for Prototype:

Kaiser Pouch Logo Iterations:

Final Logo Design:

Re-branded Logo Iterations:

Final Design after getting critiqued that the logo and name were not memorable:

Thumbnail Icons:

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